Mr. Siddhartha Gupta, a Major in Business Honors from De Montfort University, UK, is the force behind foraying Pooja Industries from a company specialising primarily in Camouflage & Woollen Fabrics into new products such as Rayon, Crepe, Georgette, Throws, Scarves, Garments etc. Under his tutelage, the company has grown at an accelerated rate leading to the emergence of Pooja Industries Pvt. Ltd. as an export-oriented manufacturing unit. His prowess for turning adversities into great opportunities is evident from the fact that this expansion took place primarily at the time when the Indian economy was battling the effects of demonetisation and GST. Combined with strategic planning and in-depth knowledge of fabrics, he has been the major force behind revamping the entire face of the company.